If you have dry, itchy skin or scalp flare-ups, it could be caused by ingredients hiding in your everyday products. Sulfates and artificial fragrance are some of the biggest culprits.
What sulfates do:
Sulfates like SLS (Sodium Lauryl Sulfate) are added to soaps and shampoos for their foaming action. But they can also strip away natural oils, damage your skin barrier, and leave you feeling dry or irritated — especially if you have eczema.
What synthetic fragrance does:
Artificial scents may smell great, but they often contain allergens or hormone disruptors. The worst part? Brands don’t have to list what’s inside “fragrance.”
That’s why we skip them completely. Aura Permata’s liquid soap and shampoo are naturally scented with essential oils only, so you get a subtle, therapeutic aroma without the worry.